Carolina Indoor Racing – Logo/Identity

Effective logo design is specialized art and clever strategy. Logos must be simple, memorable, and tell you what the company does in a mere glance. Here, a tachometer pushing the limits of the orange zone captures both the zooming motion and the revving sound of a racing motor in one quick, clear image in this logo for a proposal for Carolina Indoor Racing. You go fast here. You race here. You learn here. All that and it fits on a business card.