Audience-centered. It is more than a theory. It’s a results-proven strategy. Know your audience and tailor your message to them. This ad campaign for Vanguard Furniture does just that. The concept is “Indulge Her” – her being the woman who makes the furniture-buying decisions. These full-page ads feature a single piece of furniture and a personal item – one very much like the retail customer might use herself – and ties them together with artful photography that is simultaneously intimate and professional.
Vanguard Furniture Ad Campaign