BPS Bowman Pegg & Starr Certified Public Accountants – Logo/Identity
Serif staid blue lettering. Gray and blue graph-like lines crossing the entirety of the page. The simplicity says you trust us. The colors alone denote a sterling reputation, a strong background and a no-nonsense approach to the seriousness that is money. Identity is established, character defined, and reliability predicted—all with two colors, a few letters and just the right placement on the page.