Caldwell Arts Council – What is Art Campaign

The question mark is conspicuously and deliberately missing from the “what is art” campaign slogan for Caldwell Arts Council because there is no question about the answer. Art is everywhere. With a nod to abstraction and a hint and a salute to the power of well-placed words, the non-question is answered in purple, all-caps lettering of varied sizes. Red, yellow, orange, black. It’s all a bold statement. It’s art.