Caldwell County EDC Ad Campaign
The WELL CHOSEN campaign depicts why CaldWELL has been chosen by many businesses. From plastics, packaging, pharmaceuticals, furniture, or the backbone of the Internet, an array of global leaders call Caldwell their home. A series of ads, Well Diversified, Well Positioned, Well Packaged, and Well Trained, visually tells this story. The play on CaldWELL CHOSEN connects with audiences to express a strong brand and message.